Hong Kong Tatler

The Edipresse Group contacted us to reinvigorate their prominent society magazine, Tatler. This broad rebranding includes English editions launched for Hong Kong, Thailand, Indonesia, Singapore, Korea, Philippines and Malaysia. Beijing and Shanghai editions were published and designed in simplified Chinese. Our goal was to make all editions, all logos, all design point of view, as unified as possible. With a mission to re-illuminate the world of unapologetic luxury, glamour and exclusivity, we raised the bar of the photography, reorganize the navigational feel and help define a distinctly more contemporary editorial voice. In short – we went about making Tatler the unique and essential passport to the new, very modern Asian society.

Client: Edipresse Group